07.06.2010

MADISA adds JLG lifts

JLG has signed an deal with Madisa the largest Caterpillar dealer in Mexico to offer its customers JLG aerial work platforms from its 45 branches.

Madisa (Maquinaria Diesel SA) has launched its JLG programme with the purchase of a number of JLG 800S telescopic boom lifts, 1200 SJP articulated boom lifts, 3394 and 4394 RT scissor lifts, M600 Boom lifts and 1930ES electric slab scissor lifts.

The deal marks the first time that Madisa has purchased an aerial work platform above 85ft.The company’s rental fleet includes a wide range of Genie boom and scissors with the largest being the S85J telescopic boom,
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The JLG 1200SJP

Madisa product manager Leonel Martínez said: “We decided to order these JLG products because we saw an opportunity to expand into another market and JLG will be the line that accomplishes that goal. To meet our position as ’Easy to do Business With,’ we wanted to meet and exceed our customers‘ expectations, which in this case meant offering higher reaching lifts that could help our clients complete their projects in an efficient and safe manner.“

Maye Houck of JLG/Caterpillar Alliance added: “The Madisa product launch is part of a growing campaign to bring JLG aerial products to Caterpillar dealers in South America, and of course, we are looking forward to introducing these products to other regions as those opportunities arise.”