09.03.2011

Genie opens China plant

Genie/Terex AWP has formally opened its Changzhou manufacturing facility, located in a business park close to Shanghai, China.

The new facility, built to serve as the product development, parts distribution and service centre for China, is approximately 24,000 square metres and is part of the programme to produce local products for local markets.
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The grand opening ceremony of the Terex Changzhou facility

The plant has already built a small number of the new Genie S-3200 and S-3800 telescopic booms for the shipbuilding market, as well as some S-100, S-105, S-120, and S-125 Super Booms. The company plans to incorporate four further product lines specifically for the Asian market.

The new building also includes a showroom to display finished products and a training area for customers, dealers and team members. The site has been selected for its potential to become a future Terex manufacturing campus for other Terex products, such as Cranes or Construction.

Genie president Tim Ford said: “This is an exciting achievement for the Company as it marks the first ground-up launch of a Terex AWP factory. Our North American team members worked hand-in-hand with our new Changzhou team members to create a world-class manufacturing facility, of which we are exceptionally proud.”
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Ron Defeo (L) and Tim Ford complete the traditional formalities

XS Koo, managing director Asia Pacific, added: “We need to provide superior products, designed and produced locally, to meet local demand and specifications. Manufacturing in China shortens lead times and frees up capacity in other locations, making it more effective and efficient process. This is particularly important for China as it becomes a major player in the aerial work platform category. It’s a market in the making.”