04.02.2014

New general manager for Perkins

Perkins has appointed Bill Giunta as general manager, global sales and marketing. Giunta – who is relocating to Peterborough, UK – joins Perkins from Caterpillar’s electric power division based in Georgia, USA, where he was commercial manager. In his new role he has commercial responsibility for marketing, branding, sales and product support for the Perkins engine brand.
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Bill Giunta

“I’m delighted to be leading the global sales and marketing team during an exciting time for the Perkins brand,” said Giunta. “We are working closer than ever before with our customers around the world, supporting both the integration of our machines into their applications, as well as on collaborative marketing activities, to ensure we’re all successful in today’s competitive marketplace."

“We continue to review and deliver new approaches to our marketing campaigns, which will support both the valued relationships we have with our customers’ today, as well as those we’re looking to work alongside in the future.”

This latest appointment follows that of Ramin Younessi as Caterpillar vice president with responsibility for the industrial power systems & growth markets division, which includes Perkins engines 18 litres and below. Michael Wright, who had interim responsibility for the sales and marketing operation in recent months pending Giunta’s appointment, has taken up a position as Perkins’ business development director.