11.03.2014

Trojan expands in Africa

Trojan Battery has appointed Alexander Hofmeyr to manage its sales in Africa, he will be responsible for all aspects of Trojan Battery’s sales strategy in the region, including management of current distribution channels and customer accounts, as well as identifying new sales opportunities in key markets including renewable energy.
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Alexander Hofmeyr

Hofmeyr has served in various sales and marketing roles for companies such as Kestrel Renewable Energy, a subsidiary of Eveready in South Africa, Vegtech and GE Healthcare and MLS Bank/ABSA Private Bank, a wholly-owned subsidiary of the Barclays Africa Group.

Dean Middleton, director of global sales said:“Trojan has an ambitious international growth plan for the coming fiscal years, and we are confident that Alexander’s sales and marketing background, and experience in supporting the market in Africa will play a key role in our success in the region."

"Alexander’s successes in new client development and market expansion will support Trojan’s international growth strategy. In addition, his expertise in distribution channel development and program implementation, will drive an increase in market share for Trojan Battery in Africa.”