20.06.2017

Straightpoint adds Russian distributor

Load measurement and monitoring equipment manufacturer Straightpoint has appointed Euro-Lift as its new distributor in Russia.

The company, based in Tolyatti near Samara in south west Russia is adding Straightpoint’s range of force measurement, load monitoring and suspended load weighing equipment to its range of lifting and rigging hardware, which includes shackles, chains, wire rope, clamps and other related equipment.
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(L-R) Euro-Lift’s Garik Mardoyan, Straightpoint's David Mullard and Euro-Lift's Kseniya Lapina

Straightpoint business development manager David Mullard said: “Euro-Lift represents a great fit with Straightpoint. They are an organised and dynamic team with a clear, long-term growth strategy. The company is committed to quality products and trusted brands. Importantly, they are also an established company with a core focus on lifting safety.”

“Euro-Lift’s general manager Garik Mardoyan understands the market, the customers and the competitive landscape. The team knows who to reach, how to engage in dialogue with them, and can support that activity with tailored literature in the local language. A local partner like this provides elevated service levels in tune with market trends that satisfies customers and grows a business—that approach is intrinsic to Straightpoint stratagem.”