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Hirex joins up with SED

On Friday August 2nd, Reed Business Publishing and Emap signed a deal which will see Hirex join SED next year.

The new zone, to be called Hirex@SED, will be open to the public from April 29th to May 1st 2003 at Fen Farm in Milton Keynes. This expansion means that SED will encompass every sector of the construction plant and equipment industry, making it by far the largest exhibition of its kind in Europe.

Both parties see the deal, which is the first partnership agreement between Emap and Reed, as a logical progression that will give visitors more value.

Hire Association Europe, the dominant trade body working in partnership with HIREX, is equally happy with the new development. HAE chairman Ian Richardson said "This makes great sense. As an association we constantly encourage our members to look at diversification through strategic alliances, so for the two major exhibition providers to this industry to have agreed such an innovative solution to the increasingly over burdened exhibition calendar is excellent.

"I know that our members will be fully supportive of the move as it will offer them a single source in which to identify products, whilst reducing ever growing demands on their time."