26.04.2018

Bennetts rebrands

UK tower crane rental company Bennetts has revealed a major rebrand of the company.

At the same time, the company has been listed in both the Financial Times FT1000: Europe’s Fastest Growing Businesses, released this month, and the Fast Growth 50 South West ranking.

In line with its growth and its appointment as a Raimondi distributor for the UK, the company has updated and refresh the Bennett’s brand, including a new logo, website, internal and external marketing collateral and social media.
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The tower crane rental company has rebranded

Managing director Edward Seager said: “Over the last three to four years we have seen rapid growth and we have been focused on the delivery of our service and building our fleet of cranes. However, this year we wanted to make sure the appearance of our brand matched the business success and status. The construction industry, and crane hire sector in particular, has been slow to keep up with trends in modern marketing and branding, but that is starting to change. We know that to stay competitive we need to look at every aspect of our business - our company rebrand is just one part of that.”

“For us it’s not just about giving a professional look, the rebrand goes much deeper into the ethos of the business. It has made us look at our processes, our internal communications and the messages we give our customers and the wider industry. We know that our equipment, people and service is high quality, but we need to let people know that – this rebrand supports that. We certainly feel we are now well placed for the next decade ahead and we’re focused on continuing our growth and strengthening our brand.”
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Tower cranes from Bennetts

Based in Gloucestershire, Bennetts specialises in the sale and rental of tower cranes throughout the UK, concentrating mainly in the south of England.