Rapid Access, the Lavendon – now Loxam – operation in the Middle East is updating its corporate identity, dropping the Lavendon name and tick/check logo in favour of Loxam access’ small scissor lift logo.
Managing director Paul Rankin said: "The acquisition by Loxam has allowed us to continue investment in our service capabilities across the GCC, while maintaining the same high levels of service that have come to be expected of Rapid Access. We feel it is time to recognise this next stage of our evolution as we further establish our company as the preferred supplier of aerial work platforms in the Middle East."
"These changes give us an opportunity to refresh the brand as we move forward, reinforcing our strong identity as we continue to provide the same outstanding service to customers, to the same high standards or excellence. The new brand continues to represent our priority - the safety of our customers."
The move is part of the programme to bring all of the Loxam Powered Access Division companies a little closer together without changing local names.