Kranlyft takes over Magni distribution for Sweden

Kranlyft has acquired the Magni dealer for Sweden - Vänermaskin and has been confirmed as the exclusive distributor for Magni Telescopic Handlers' products in Sweden. Kranlyft chief executive Jurgen Vater agreed the deal with Ricardo Magni and the Vänermaskin acquisition with owner Gustav Knutsson.

Vater said: “Magni is an ideal partner for us. By initiating this long term partnership we have the opportunity to offer another range of machines while staying true to our core values. Magni is a competent partner with a powerful range of machines and good service combined with a strong team that is shaped by professional pride.”

Kranlyft is employing the entire Vänermaskin workforce along with former owner Gustav Knutsson. It will base the operation at its head office and workshops in Gothenburg, while maintaining the Vänermaskin's facility in Grästorp. It will also continue to work with existing service partners.

Kranlyft technical director Jonas Gadolin said: "With Magni Telescopic Handlers we have yet another strong brand on board. Their innovative products fit our existing range and market goals perfectly. We aim to strengthen our position as the leading distributor of specialised cranes and continue to respond to the increasing demand from our customers.”

Kranlyft has been owned by private equity firm Storskogen Utveckling, since 2016 and also distributes Maeda spider and mini crawler cranes along with Klaas aluminum truck and trailer cranes.


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