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93 Genies for Hertz Dayim

Saudi based Hertz Dayim Equipment Rental has started taking delivery of 93 Genie booms, scissors and mast booms.

The order comprises of a range of hybrid, electric and diesel powered telescopic and articulated boom lifts with working heights from 43 to 56 metres, including the 56 metre SX-180 and 33 XC - Xtra Capacity - boom lifts that provide a 300kg unrestricted platform capacity and up to 454kg with a reduced outreach. All are equipped with Genie’s Lift Connect telematics, providing the ability to view utilisation as well as to remotely diagnose machines. The order also includes a number of scissor and mast lifts.

Andy Cater, general manager Hertz Dayim, Middle East and north Africa, said: “We are one of the fastest growing rental companies in the region. Our investment in the last decade has ensured that Hertz Dayim has one of the youngest, and most technologically advanced equipment portfolios, across the Gulf.”
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(L-R) Chris Brocklehurst and Andy Carter of Hertz Dayim in front of the new SX-180

Chris Brocklehurst, Hertz Dayim country director, Kuwait, added: “Backed by our research on customer requirements within Gulf Cooperation Countries (GCC), we see UAE and KSA countries and, Bahrain and Kuwait as markets with strong potential. In these countries, we notably see excellent prospects for the latest state of the art aerial access equipment but also for power and lighting products. Following a long and in depth study, we chose Genie for its niche hybrid and electric technology, as well as the superior working envelope of the Genie SX-180 boom and the Genie Xtra Capacity boom lift line.”
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The order includes a number of boom lifts with working heights from 43 to 56 metres

Based in Saudi Arabia, Dayim Holdings established its joint venture with what was then Hertz Equipment Rental - now Herc Rental - in 2010 (see: Hertz moves into Saudi). It opened a branch in Qatar in 2015 and added the Kuwait operation in 2018.


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