22.06.2020

New partnership for Pop Up and Altrex

UK based low level platform company Pop Up Products has agreed a new 10 year partnership with the Dutch access company Altrex.

The companies have been working together since 2009, with the partnership deepening towards a more extensive relationship in 2012. Since then it has included the joint development of several new products including the first one person erect tower ranges, - the MI Tower, MI Tower Plus and MI Tower Stairs - while delivering more than 700,000 tower components in the UK market. See Cranes & Access interview June 2013
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The two also co-operated in the launch of the latest generation of Eiger500 and Eiger250 regular scaffold tower ranges and made joint investments in tooling & innovation projects.

The new 10 year agreement covers the sales and distribution of mobile access towers, ladders, stepladders and associated access products in the UK and Ireland. Along with Worldwide Intellectual Property partnership.
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Eugène Derksen of Altrex (L) and Nigel Woodger of Pop Up Products sign up at a distance

Pop Up chief executive Nigel Woodger said: “We have worked with Altrex since 2009, to find a partner like Altrex and to work with such a dedicated and professional team is fantastic. Our goals and values are completely aligned, this is demonstrated through our success in developing products, developing new markets and above all serving our customers, we are as one. On behalf of Pop Up Products, I thank Altrex for the last 11 years and now look forward to the next 10 years of our special partnership”

Altrex chief executive Eugène Derksen added: “The partnership with Pop Up Products is unique, reliable and one of its kind due to the joint competencies and creativity where the beliefs of both organisations come together. The distinctive combination that is created enables the customers as well as the end users to have access to the best solutions when it comes to sustainability, ergonomics, user friendliness and last but not least, safety.”

“I also trust that our companies continue to work together for the next 10 years, like in the past 11, and that this remains to feel natural, because the relationship has arisen from mutual added value which results in strengthening each other. Fortunately I still recognise this every day.”