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Riwal rolls out online parts shop

Dutch international sales and rental company Riwal has added to its My Riwal Parts sales operation.

The basic online parts platform, developed in partnership with SmartEquip, was launched on a trial basis for Dutch customers in June. The company has been expanding the range of parts offered and has now decided to launch internationally. As part of the rollout, further features include a fully responsive website that is suitable for all devices and available in nine different languages. It also offers exploded views based on the type of machine, serial number and part number and multiple delivery addresses.

Riwal’s Wilco Stout said: “After the successful launch, we are proud to expand in Europe. Based on the feedback from our customers and the intensive partnership with SmartEquip the My Riwal Parts web shop has become a unique platform in today's market. E-commerce requires continuous improvement where real-life data is vital. Based on the obtained data, the platform will therefore be continuously improved. In addition to the e-commerce solution, a team of parts specialists are ready to provide tailored advice. Their knowledge and experience in combination with our unique portal makes the My Riwal Parts solution a partner for every rental organisation.”
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Alexander Schuessler of SmartEquip added: “We are very pleased to be expanding our long standing partnership with Riwal. The e-Commerce Store solution is SmartEquip’s fastest growing platform, and Riwal’s application of this technology via the My Riwal Parts web shop is a brilliant way of bringing efficiencies to their customers across Europe.”