ARA 2024 opens today

The ARA Show at the annual American Rental Association conference opens its doors this morning in New Orleans with a packed aerial lift section dominating the ‘Construction’ section of the show.

The following is a look at some of the new products and producers on show and a glimpse at some of the rest of what promises to be a sparkling and positive event.

Dutch company Hyrax making its ARA debut with the Hyrax 34ft ATD 27.12 - renamed the 27.41 for the US - and the 36ft ATD50.13 which becomes the ATD50.43. The 27 has an 8.75 metre outreach and weighs 2,720kg while the 50 has 10 metres outreach and weighs 4,850kg.

The Haulotte stand with the unveiling of the new HA16E Pro - in the background - which becomes the HA46E Pro in North America. The first unit to arrive in the US - with the Extender proudly on show - is already sold. The machine in the foreground is a regular HA20RTJ Pro/HA61RTJ Pro

Hungarian manufacturer EuropeLift has two trailer lifts on its stand including its starter model named the TM3620A in the USA/TM13G elsewhere. It offers 13 metres of working height and just under six metres of outreach

The Up Equip stand with Easy Lift ‘s RA31 spider lift renamed the 101-48AJ and what looks like a Hoeflon C10 spider crane

Snorkel’s new launch - the 32 inch S3219 Plus - is just 1.83m long, weighs 953kg and has lithium power

Also on the stand is a couple of Faresin built/Snorkel badged telehandlers

First appearance of a combined stand with Hy-Brid and ELS work platforms plus MTS telehandlers since Turkey’s Asko acquired Custom Equipment/Hy-Brid in September, mixing it with its other aerial business ELS platforms and MTS telehandlers

The new Skyjack built Micros - see separate story

The CMC stand

The Bravi Sprint stock picker

The new Genie Trax - can now be retrofitted to wheeled models

The new 65ft JCB T65D

Jekko spider cranes

The Leguan stand

An impressive LizzyLift stand with the biggest scissor lift on the show - the 100ft PB S320-14

LGMG booms and scissors

Magni out in force as usual

The 40ft MEC boom 40AJ - one of two new booms on the show

The 20ft MEC Micro 2032 - one of several new scissors to be launched this week

Noble lifts SC2632EN

A well-stocked Niftylift stand

Dinolift dealer RBG with plenty to show

Reachmaster with AlmaCrawler, Ruthmann truck mounts and Bluelift spider lifts

Sinoboom has much to talk about

Zoomlion with the ZS2242C tracked scissor lift

The Zoomlion ZA45J