Chinese crane and telehandler manufacturer Sany, has said that it is putting plans in place to take a serious run at the German, Swiss and Austrian mobile crane market.
It says that it sees Germany and the German speaking region as the most challenging and demanding crane market in Europe, and that if it is to become a serious force in the European crane market it needs to become an established 'player' in Germany.
The new push will operate from the company’s existing facility in Bedburg, east of Cologne, where it will hold significant inventory of new cranes ready for fast delivery, along with replacement parts and service support.
A 60t Sany SAC600E All Terrain
Sany opened the Bedburg facility for its earthmoving and other products in 2011, the site now employs around 120 people in sales, service and product preparation roles.
Last year it sold and delivered almost 5,000 machines to customers in Europe with a value of around €170 million. The 35 acre/14 hectare site has a production hall, paint shop, warehouse and offices as well as the Sany hotel.
Sany Cranes sales manager for the region, Christian Straßer said: "With mobile and crawler cranes tailored to this market, including All Terrain cranes, telescopic crawler cranes, and truck mounted cranes, we want to establish ourselves here with durable, robust and innovative products. We plan to make an attractive offer to customers in Germany, Austria and Switzerland.”
Deputy crane sales manager Nina Ortmann added: "With this wide range of products, we can offer our existing and future customers a wide range of solutions for special requirements in a wide variety of projects.”
Christian Straßer (L) with Nina Ortmann of Sany
The Sany group had overall revenues of €16.7 billion in 2022, the last year for which records are available, with around 55,000 employees worldwide.
The company also owns Putzmeister concrete pumps, is based at a production facility in Aichtal near Stuttgart having acquired it in 2012.
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