13.02.2025

Atlas move in South African

German loader crane manufacturer Atlas has appointed Bowman Africa as official distributor for South Africa.

Located in Germiston, South East Johannesburg, and established over 50 years ago, the company is managed by the Bowman family, including founder John Keenan Bowman. It also distributes cranes from Bonfiglioli, Hidrokon, Maxilift/Cobra/Ant and XCMG loader cranes which it markets under its own branding. It claims to cover all of Africa for both sales and service.

Karen Bowman, director of Bowman said: "As a trusted family business, we provide our customers with high quality cranes and scrap processing machines, backed by our top level service and support. Our commitment to integrity and passion for service aligns perfectly with Atlas' values. We are excited to expand our offerings and reach across Africa in collaboration with Atlas."

Atlas chief executive, Brahim Stitou added: "Atlas has over a century of innovation in the machinery and equipment sector. Our collaboration with Bowman Africa is based on a shared commitment to prioritizing customer needs and delivering top-tier products and services. We tailor our solutions to meet specific client demands, ensuring efficiency and economic viability. I am confident that this partnership will strengthen our presence in Africa and lead to mutual success."