05.04.2025

UK premises for Sinoboom

Sinoboom has confirmed the location of its new UK in Derby, Derbyshire.

The new facility includes 2,500 square metres of warehouse along with room for a technical training centre and parts storage facility. The UK operation is headed by managing director Craig Rooke and intended to support local distributors, Lolex in Northern Ireland and Pinnacle Platforms in England.
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Sinoboom Europe chief executive of Richard Butler said: “The UK is one of the most important markets globally for access equipment and this investment is in line with Sinoboom’s global strategy to grow its market share in key markets whilst supporting both its distributors and customers at a regional and local level. The UK Subsidiary will be manned by a sales and distribution support team along with a technical product support team to ensure that we can provide a local rapid response, to both our distribution partners and end users.”