A new UK company Platinum Elite Holdings has acquired agricultural parts, component, fabricator, construction tools supplier and battery distributor Equip Rasen
The business will be rebranded as Equip Global Supplies and has plans to introduce a new battery distribution division under the name EGS (Equip Global Supplies) which will be managed by John Richards, the co owner and managing director of Platinum Elite Holdings. Richards is a previous sales director of battery distributor Platinum Batteries/Platinum International the activities of which were taken over by Alliance Automotive. He has almost 30 years of experience in the battery industry with Platinum and Alliance Automotive, leaving Alliance last year to set up the new company with Darren Moulds.
Based in Market Rasen, Lincolnshire, Equip Rasen will continue to supply agricultural and automotive parts, hardware supplies, power tools and steel supplies. The company's current owner and managing director, Ray Hildred will continue in his role, he has a personal connection to Richards having been his first customer some 30 years ago.
The Equip Rasen facilities in Market Rasen
Hildred said: "I want to personally thank all our customers and suppliers for your loyalty over the years. I'm extremely proud of what we've achieved and look forward to continuing our valued relationships as part of Equip Global Supplies. This move strengthens our offering, and I'm excited about the opportunities it brings for our customers and staff alike."
Richards added: "It's a real privilege to formally welcome Ray and his team into the Platinum Elite Holdings family. The rebrand to Equip Global Supplies reflects our ambition for international growth, while our new battery division, EGS, allows us to deliver outstanding battery solutions globally."
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