26.09.2025

New image for Fassi

Italian loader crane manufacturer Fassi has unveiled new corporate identity, aime at connecting all of its subsidiaries or product brands, including Fassi, Marrel, Cranab, Vimek, Slagkraft and Forez Bennes.

The aim, it says, is to create a common a logo “that represents both diversity and belonging, underscoring both recognisability and a sense of affinity. The goal of the new modern and contemporary logo and lettering is to express a common thread, embrace a coordinated and shared character, and underscore our standing and our commitment to the market.”

Chief executive Giovanni Fassi said: “In an increasingly divided world, we need to be more united than ever. Unity is built on ideas and is underpinned by actions. However, unity also needs to be recognisable, with a logo that unequivocally tells the world who we are. We are now more united than ever: our identity has taken on a coordinated and shared aspect. We are underscoring our standing and our essence, remaining true to our values. A grand evolution that is represented by a single word: together.”