19.01.2026

Sinoboom moves in Saudi

Chinese aerial lift manufacturer Sinoboom has appointed Middle East sales and rental company Al Marwan Machinery as its exclusive distributor for Saudi Arabia.

Al Marwan Machinery, which already represents Sinoboom in the United Arab Emirates and Oman, operates from facilities in Riyadh and Dammam, with mobile service units across the rest of the country.

The Al Marwan Machinery group was established in 1978 in Sharjah, UAE, and expanded into Saudi Arabia and Oman in 2022. It runs a substantial and varied regional rental fleet which includes lattice and telescopic cranes. When it comes to the sales and distribution activity, it also represents Kobelco, offering its full range of cranes and excavators. Other products include Socma forklifts and telehandlers, generators and CIFA concrete pumps and mixer trucks. The group is also one of Sharjah’s leading hotel developers and a Category A contractor.

Alistair Palacioglu, Sinoboom’s vice president for the Middle East and Africa said: “Al Marwan has proven to be a very strong partner for Sinoboom. Their focus on customer centric solutions, particularly when it comes to after sales support, aligns perfectly with our expectations and the standards our customers deserve. We are proud to have them represent us in Saudi Arabia.”