12.02.2026

Hiab appoints Custom Truck One Source

Hiab has appointed sales and rental company Custom Truck One Source as a sales and service dealer for its loader cranes and Moffet piggy back forklifts for the Western and Northeast regions of the USA.

The Hiab territory will include California, Oregon, Washington, Idaho, Nevada, Arizona, Kansas, Missouri, Wisconsin, Pennsylvania, West Virginia and New York.

The Moffet territory includes New York, New Jersey, Delaware, Massachusetts, Rhode Island, Maryland, Connecticut, and parts of Pennsylvania.

Custom Truck is a full service commercial truck dealer operating from 41 locations across North America. It also runs a rental fleet of more than 10,400 units, including utility trucks/bucket trucks, truck cranes, digger derricks and other specialist work vehicles.

Pauliina Kunvik of Hiab North America said: “Partnering with Custom Truck is a major milestone for us, getting close to full coverage of the US market for Hiab loader cranes. This agreement secures the extensive coverage in the crucial West region of the US that has been a long-standing strategic priority for Hiab, while also reinforcing our presence in the high volume New York market. The partnership also significantly enhances our Moffett truck mounted forklift distribution. With Custom Truck’s scale and commitment to service excellence, we can ensure our customers across these vital regions receive the best product support for our products.”

Custom Truck’s chief executive Ryan McMonagle added: “We are delighted to partner with a global leader like Hiab. Their commitment to innovation and quality mirrors our own focus on providing complete and reliable solutions to our customers. This portfolio expansion will allow us to better serve the growing demand for smart, high performance loader cranes across our extensive operational footprint.”

Custom Truck was established in 1996, in Kansas City, Missouri, by Fred Ross and nine family members, in 2020 the company was acquired by and merged with Nesco with the support of Platinum Equity. The transaction was completed in 2021, with the merged company adopting the Custom Truck One Source name and becoming a publicly quoted corporation, with Platinum as its largest shareholder. Today it has revenues of over $1.8 billion, with more than 2,600 employees working from 41 locations.

Vertikal Comment

An interesting move coming hot on the heels of Hiab’s appointment of Manitowoc owned MGX Equipment Services earlier this week. It means that the majority of the country will now be covered by two large distribution companies. Both are good, well resourced companies, all of which is likely to have a very positive impact on Hiab’s penetration of the US market.

It will be interesting to see how quickly that begins to feed into Hiab's results.