Chinese aerial lift and telehandler manufacturer Sinoboom has appointed Arabian Supply Center (ASC) as its exclusive distributor for Qatar.
Established in 2008, Doha based ASC is part of the Al-Jaber group Qatar, and has been a Genie dealer since 2018 and also distributes a wide range of other products, including HSC crawler cranes, Hitachi excavators, Hangcha fork trucks and Rammer breakers, as well as components such as tyres, batteries, lubricants and power tools serving the construction and transport sectors.
Alistair Ali Palacioglu (L) with Mohamed Sultan Al-Jaber
The agreement was signed by representatives from both companies, including Sinoboom Middle East & Africa vice president Alistair Ali Palacioglu and regional senior distribution manager Mohamed Elsayed, along with ASC chief executive Mohamed Rashid and Al Jaber chairman, Mohamed Sultan Al-Jaber.
Palacioglu said: “ASC has an outstanding reputation in the Qatari market and has been supporting the access industry for over a decade. We are extremely proud to collaborate with them and are confident that together we will elevate Sinoboom's presence and service capability in the country to the next level.”
Elsayed added: “Over the past few years, the market response to Sinoboom machines has been extremely positive, and this partnership will now allow us to build on that momentum. With ASC's strong market reach and service capabilities, we will be able to deliver a superior offering to customers across Qatar.”
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