Sinoboom has announced some changes to its sales team and distribution in the UK and Ireland.
Julie Houston Smyth, its regional manager for Ireland and the UK since September 2020, is leaving to work full time at Lolex, the Sinoboom dealer for Ireland, which she originally established with her husband Trevor Smyth in 2019, as an independent service, maintenance and consultancy firm.
Speaking of the move she said: “I have enjoyed successfully establishing the Sinoboom product in the UK market from what was a standing start, but this new development is exciting both for me and for Lolex as we devote more resources to driving our rapidly growing business forward together into the future.”
At the same time the company made a brief announcement that it plans to establish its own company in the UK, Sinoboom GB, to - it says - “provide support and leadership for the dynamic mainland UK market.” The company says that the new subsidiary will have its own technical support and sales team, adding that it will be supported by Sinoboom’s UK dealer, Pinnacle Platforms.
How that might work was not specified and Pinnacle which is managed by Tim White and Wayne Lawson were unable to add further comment at this point.
Sinoboom’s European general manager, José Peña, said: “Our thanks to Julie for her energetic and effective leadership in establishing Sinoboom as a premium brand in the UK, we’re looking forward to building on this success as we continue to work with Julie and our soon to be announced UK team."
We will update this article when we learn more of the company’s plans for its new subsidiary.