Lawson heads up JLG in UK
JLG has revealed that Wayne Lawson has been named to the position of General Manager for the UK/ Developing Markets and European Marketing and Customer Support, reporting to Israel Celli, Vice President of International Sales.
Lawson previously held positions with Grove Worldwide where he most recently served as Senior Vice President of Sales and Marketing. According to Celli: “Wayne will be directly responsible for sales in the UK and will also lead our efforts to expand sales into the developing markets in Eastern Europe, the Middle East and Africa. In addition, he will have responsibilities for marketing and customer support in these same regions."
At the same time, Andrew Fishburn has been promoted to the position of Director of UK Sales and European Marketing, reporting to Wayne Lawson. Fishburn joined JLG in February 1995 as a Regional Sales Representative Most recently, he contributed to the building of the Company's marketing capabilities through his participation in the development of marketing strategies and programs which targeted opportunities in the UK.
"Andrew has contributed significantly to the Company's success and has won broad recognition from our customers for his excellence in providing sales and marketing support," noted Celli. "In his new position, Andrew will have the opportunity to leverage his experience in developing a common approach to the marketplace throughout Europe. Exciting opportunities remain in these markets as aerial work platform applications continue to grow."