17.10.2012

Atlas to distribute Effer in the UK

Atlas Cranes is to distribute Effer products in the UK. The company will handle the complete Effer loader crane line-up which ranges from two to 300 tonne metres and current Effer customers and users will be able to use Atlas’ service for all aftersales support.

The loader cranes will be sold by Atlas in the familiar Atlas orange livery but will remain branded Effer.

“This new partnership with Effer represents a natural and logical move for Atlas,” said Jim Smith, Atlas Cranes managing director. “By complementing the existing Atlas crane range mainly focused on the building sector, it allows us to use our loader crane experience and expertise to great advantage, and, at the same time, put our nationwide network of more than 30 field service engineers at the disposal of Effer customers.”
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(L-R) Mauro Baldassin, International sales manager of Effer S,p.A, Jim Smith, managing director of Atlas UK and Michele Hillebrand, managing mirector of CTE-Effer UK

Mauro Baldassin, Effer’s international sales manager said: “Effer and Atlas are ideal partners and complement each other’s strengths. Atlas has an optimal service organisation in the UK and Effer builds high quality knuckle boom cranes which are focused in the many areas outside the building sector. Both companies have long time experience in their respective fields and together we will bring a new dimension to the marketplace. This alliance will bring together the strongest product portfolio and the strongest aftersales support in the UK marketplace, something users have never had access to in the past for a single source.”
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An Effer 1855

Founded in 1965 and based in Minerbio near Bologna, Italy, Effer is one of the leading Italian loader crane manufacturers and is particularly strong in the heavy loader crane sector. Top of the Effer range is the1855 which offers a vertical reach of 49 metres and a capacity of up to 40 tonnes at 2.7 metres. It can be mounted on a standard commercial chassis of 32 tonne gross vehicle weight.

Clive Treslove, currently sales manager of Effer UK will remain in his position and will help the new venture in a new role of product specialist for the Effer range of products.