27.01.2017

Bourcier moves to JCB

Etienne Bourcier has joined JCB as general manager - Southern, Central/Eastern Europe and Russia he was previously with JLG.

Based in Barcelona, Spain he left JLG in the third quarter last year and took up his new role in late October. He is responsible for telehandler sales, and distribution strategy in the region.

At JLG he was most recently director of telehandlers in the region and headed the strategic alliance for OEM telehandler sales under the Same Deutz-Fahr brand throughout the region, a post he held for over three years. Prior to that he was the business development manager for JLG’s Cat Alliance programme in Europe, Africa and the Middle East.
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Etienne Bourcier

He joined JLG in 2010 from Manitou where he had been international sales manager for over two years, prior to which he was key account sales manager for Manitou North America a role he held since 2003. He joine Manitou in 2001 as a product sales manager. Before that he was a branch manager with Manulev a French Nissan fork lift dealer.