20.03.2017

New marketing VP for Hiab

Hiab has appointed Nikolaus Scheurer as vice president, marketing and communications, reporting to Scott Hall, senior vice president, sales & services, based at Hiab’s head office in Malmö, Sweden.

He will be responsible for developing Hiab's brand, marketing and communications aimed at taking the company back to market leadership in the loader crane and on-road load handling market.

In the past year he has been working as a consultant, having previously worked for Maersk Line as general manager, global marketing activation in Denmark. Prior to that he spent seven and a half years with Sony Erikson/Sony Mobile in a variety of roles including global director for marketing planning, brand and Customer insights. He joined Sony in 2008 after four years with Telefónica Germany as a senior product manager. He began his career in the banking sector with Commerzbank and LBBW.
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Nikolaus Scheurer

Scott Hall said: "Nikolaus is an internationally experienced senior marketing and communications leader. He comes with extensive B2B and B2C marketing and brand expertise across various industries, working at the forefront of digital development as well as leading through digital transformation. I am delighted to have him join the Hiab team, to drive and support the building of Hiab's strategic position as the number one preferred partner inspiring and shaping our industry.”