18.04.2017

Mauro Masetti joins Raimondi

Raimondi Cranes has appointed Mauro Masetti as commercial director, as part of the company’s geographic expansion strategy.

Based in Italy, Masetti’s will lead Raimondi’s commercial division, and be responsible for managing sales growth in current and new markets, building on the recent moves into North America, the Middle East and Australia.

Masetti joins the company from tower crane specialist MPS, but began his career in 1999 as a service manager at environmental testing equipment maker Weiss Technik, before joining Terex in 2001 as a customer care manager. In 2006 he was promoted to a regional export sales manager, taking over responsibility for used crane sales in 2011. Later that year he joined MPS where he spent almost six years as a consultant to the company.
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Mauro Masetti

Speaking of his new role Masetti said: “Raimondi is recognised worldwide in the competitive tower cranes industry as a milestone manufacturer with a brand hallmark of reliability and durability. Leading the company’s sales arm is the most attractive aspect of my new position, and I also consider it as a field test of the experience I have accumulated through my years in the profession.”

“The demonstrated flexibility of Raimondi’s engineering solutions, matched with high safety levels, and the exceptional model performance and longevity are some of the key facets of the brand that I look forward to sharing with new clientele. It’s an honour to join the executive team of one of the top players in the tower crane industry.”

Chief executive Ahmed Alkhoshaibi added: “Over the past two years, Raimondi’s corporate plans have shifted considerably; we have become much more agile, and at the same time we have activated key areas in the business that are now showing fruition.To further develop and continue with our aggressive growth strategy, it was integral that a market veteran with demonstrated industry commercial savvy was appointed to the executive team to take decisive steps forward. Mauro, with his deep roots in the tower crane community and the right drive to expand an already highly-developed portfolio, was the perfect fit to head the commercial team.”