08.08.2006

Genie confirms Dubai sales and service operation

Genie has confirmed that it is to set up a sales and support operation in the United Arab Emirates later this year, when Brad Abrahams, the recently appointed regional sales manager, relocates to Dubai.

Until now the company has sold into the region from the UK and through Rapid Access, the Lavendon group company that has operated as a sales agent particularly for end user buyers.
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Brad Abrahams, Genie regional sales manager in the Middle East

Genie has also announced that it will be exhibiting at the Big 5 show for the first time in late October. Among the exhibits on its stand will be the Z-51/30J RT, the 51 ft derivative of its popular Z45 articulated boom, currently only marketed in Europe with CE specification.

The GS1932 Micro scissor and AWP push around range will also be on the stand. The company’s telehandlers will be represented by the smallest model in its range, the GTH-2506.

“We look forward to welcoming visitors onto the Genie stand. Our presence at The Big 5 Show reflects our commitment to support our customers in the region. With the buoyant level of the construction sector in the area, we are currently experiencing a very strong demand across the range of equipment we manufacture: self-propelled booms and scissors, trailer-mounted booms, portable lifts, telehandlers and light towers”. said Abrahams

“We intend to increase our presence in the near future to provide localised support to our customers and reinforce the strong links we’ve forged over the years with local companies. I will be moving to Dubai later on this year and we are planning to add a back-up team on the ground “.