10.10.2019

Mid East development for Caldwell

US lifting beam manufacturer Caldwell Lifting Solutions has appointed Malcolm Peacock as business development specialist.

Peacock will be based in Abu Dhabi, United Arab Emirates as part of the company’s international expansion plans with its Renfroe range of lifting equipment, with a focus on the Middle East oil & gas market. He joins Caldwell from Modulift, where he has been international business development manager for the past five years. He began his career in the lifting industry with RHC Lifting, where he was a lifting consultant, moving after four years in the job to engineering services company Al Nasr Technical Trading Agencies as business development manager, from where he joined Modulift in 2014.
Doug Stitt (L) and Malcolm Peacock of Caldwell

Peacock said: “I was in a transition period and the Caldwell opportunity met and exceeded the criteria I was looking for in my next challenge. I wanted to remain in the lifting industry and have made a home here in Abu Dhabi. Combined with my existing knowledge of the below the hook industry, it’s exciting to represent a much broader product range that can help existing and future partners with their varied lifting related challenges. It is apparent that Caldwell’s success is built on listening to the customer, but I’m keen to learn as much as possible from my new sales colleagues before returning to Abu Dhabi and starting work in earnest.”

Chief executive Doug Stitt added: “Malcolm’s appointment allows us to extend our existing plans to leverage our Caldwell and Renfroe intellectual property. Over the past 50 years we have developed a great business in North America but would like to take that renowned expertise in engineering and product application further afield. There are a handful of companies globally that make adjustable spreader beams but we feel that, based on our analysis and testing, we have created a better product with an improved design - and more customer friendly programmes and service. Malcolm can certainly help us leverage that in the marketplace.”

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