N America CEO for Sinoboom

Chinese aerial lift manufacturer Sinoboom has appointed Kolin Kirschenmann as chief executive of Sinoboom North America.

He joins the company from Caterpillar where he has been general manager Forest Products for the past two and a half years, based in Georgia. Prior to that he was a product manager for the division.
Kolin Kirschenmann

Kirschenmann has spent his entire career with Caterpillar having joined the company in 1990 as a design engineer in Decatur, Illinois, moving to headquarters in Peoria 10 years later to become a service operations consultant for North America, adding the role of North American warranty manager three years later. In 2005 he moved into marketing as marketing manager for industrial products, moving to the UK two years later as new product introduction manager for the company’s articulated dump truck business, becoming technical manager for the division two years later. In 2013 he moved to Georgia, USA to join the Forest Products division as product manager.

Sinoboom general manager Susan Xu said: “I am delighted to welcome Kolin to our talented team, his arrival is a statement of intent for Sinoboom as we continue to accelerate our growth in 2020 and look to build our presence in North America. Kolin brings terrific experience in leading initiatives and driving commercial success in the construction equipment sector. I truly believe he will help to drive our expansion strategy forward.”

“Attracting a different echelon of international personnel to work at Sinoboom, not only rapidly improves our headquarters’ business ability, but also establishes localised business functions to meet our customers’ needs. North America is the world’s largest access industry market, and we are dedicated to becoming one of the major players and provide reliable products to customers. I am confident Kolin will lead Sinoboom North America into a bright and innovative future.”

Kirschenmann added: “I am very happy to join Sinoboom and take up the challenge of offering Sinoboom quality products to North America. Sinoboom is already well established in many areas, yet new for North America. Although the recent pandemic has slowed down the access industry, our customised marketing campaigns will launch in North America very soon. The first step is to let more people know who we are. The second priority is hear the voices of customers - only when we know what the market needs can we then deliver the right products. This is the key. I look forward to working with the Sinoboom management team, staff and worldwide partners in further advancement of, and continued dedication to the Sinoboom mission of always bringing people better access solutions.”


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