11.06.2020

Hy-Brid adds sales directors

Scissor lift manufacturer Custom Equipment/Hy-Brid Lifts has added to its sales team with the promotion of Nik Fleischfresser and appointment of a new sales director for the Eastern region of North America.

Fleischfresser has been promoted from national accounts manager to sales director for Western region of the US and Canada. He joined the company last year from rental company Stack Equipment.
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Nik Fleischfresser

At the same time the company has appointed Dave Wanta as director of sales for eastern US and Canada based in Fort Mill, South Carolina. He joins the company after more than three years with Skyjack as national accounts manager based in Florida.

He began his access/telehandler sales career in 1994 with Omniquip/Textron which owned SkyTrak, Lull and Snorkel at the time, transferring to JLG in 2003 when it acquired the SkyTrak and Lull operations. After a few months as a regional sales manager with JLG he returned to Textron as a territory sales manager, moving to it Jacobsen grass care business 11 years later and then on to Skyjack in 2017.
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Dave Wanta

Speaking of his new role Wanta said: “I am thrilled that Hy-Brid Lifts are made in the U.S. and, as an added bonus, in my home state of Wisconsin. I have always been aware of the Hy-Brid Lifts brand but have been observing the progress that they have made over the past few years and am excited to help continue the momentum that they have generated.”

President Terry Nolan added: “We are excited to welcome Dave to the Hy-Brid Lifts team. Both Dave and Nik will be great assets to our customers, as they have a wealth of knowledge when it comes to low-level access equipment and the Hy-Brid Lifts brand.”