13.10.2022

Raimondi’s new facility and identity

Raimondi Cranes has unveiled a new corporate identity along with a few details of a new long-term vision.

It says that the changes are part of an ongoing investment into two core areas of the business - new products and a new state of the art facility.
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The new logos

The new facilities include a new lean manufacturing production plant in Arluno to the west of Milan, while product plans include the development of 14 new flattop cranes based on direct customer feedback. The new identity and ‘vision’ will be launched at Bauma later this month. See: Raimondi to unveil new flat top cranes
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Raimondi’s new facility

Chief executive Diego Borgna said: “We are delighted to present a new visual identity for Raimondi Cranes, one that builds on its long heritage within the global construction industry. For the past two years we have been working on reshaping our vision with heavy investments into a new manufacturing facility, and by allocating substantial resources to our R&D department.”

“The strategic decision to rebrand echoes recent innovations and encapsulates the company’s embraced vision of being the most responsive global leader in scalable heavy lifting solutions. The overhaul of the company’s visual identity, a process that occurred over 16 months, represents a milestone for Raimondi as it is the company’s first full rebranding in decades. The renewed look and feel is confident, dynamic, and contemporary.”

The Raimondi business was established in 1863 as Italy’s first transmission equipment company. After World War II it began devoting itself to manufacturing tower cranes as part the effort to rebuild the country. It has been based in an aging facility in Legnano, to the east of Milan, Italy and builds flat top and luffing jib tower cranes. The company was acquired by Dubai based KBW Holding in 2014.