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Record sale for Euro Auctions

As Euro Auctions celebrated its 25th anniversary last month, its sale in Leeds, UK broke the company's previous record, with more than 6,000 lots fetching around £60 million.

Among the items that were sold, were a number of relatively young telehandlers. The following provides an indication of the prices they fetched.
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The Keys family hosted their first equipment auction in Dromore, Northern Ireland in 1998, with 371 lots, which sold for a hammer price approaching £1 million. Now, 25 years later, 6,171 lots from 578 vendors, from 28 countries, were sold to 4,888 bidders from 90 countries, for a final hammer price of almost £60 million! The average lot value was £9,624.

4,888 bidders registered to take part in this sale with 84 percent bidding on line, however, with floor bidders and the camp followers who like to turn up at each auction for the buzz of a ‘big sale’, the crowd on the day was one of the biggest Euro Auctions has seen, with 20 percent of bidders registered for the first time with Euro Auctions, with more than 15 percent of them making at least one purchase.
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