03.04.2025

Sinoboom adds to German team

Sinoboom has appointed Gregor Schellen as regional sales manager for Germany. He joins the company from Skyjack Germany where he has been sales manager for the past 15 months.
Gregor Schellen

Schellen began his career in 1999 with Boels Germany, leaving in 2004 for Manitou distributor PFK, where he worked for more than nine years as sales manager before leaving for a similar role with Magni Deutschland in 2014. Just over a year later he was appointed as regional sales manager for Merlo Deutschland, departing in 2022 for Software supplier Syniotec to take up the role of senior sales manager, leaving after six months for JCB Deutschland where for the following year he was key account manager, until recruited by Skyjack in late 2023.

Speaking of his new role he said: “I was quickly excited about the prospect and opportunity of joining Sinoboom Europe. The high quality products, the wide product range and the already well established machines, particularly in Germany, reinforced my positive impression of this family owned company and made the prospect very appealing to me. I look forward to meeting established and new customers/partners at Bauma next week”.

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