12.11.2025

Noblelift opens Euro HQ

Chinese aerial lift and material handling equipment manufacturer Noblelift has formally opened its new European headquarters in Legden - north of Essen, in North Rhine-Westphalia, Germany.

The opening ceremony was held last week with a number of Noblelift's global senior executives in attendance, including chief executive Mao Ying, vice president Paul Wang, Julien Calloud, the chief executive of Noblelift subsidiary Savoye, Eric Zhu, managing director of international sales, Roman Buzunov, managing director of Research & Development, Julian Büter, vice president sales & marketing Europe, Simon Manasseh, vice president business development, Bill Pedriana, president of Noblelift North America and last but certainly not least, Tim Whiteman, chief executive of Noblelift's aerial work platform division. Guests included sales partners, customers and distributors.

Eric Zhu said: “Noblelift’s global network is growing steadily. With more than double the floor space, the new European headquarters serves as the central sales and spare parts centre for all of Europe, enabling us to offer more integrated and comprehensive logistics solutions.”

Introducing the day’s programme, Julian Büter added: “Our goal is to build a trusted partner network through long term strategic collaboration. This requires a deep understanding of customer needs, precisely tailored solutions, and comprehensive support, backed by our entire product range and the strong team at Noblelift China.”

Several of the Noblelift executives made presentations, covering subjects such as online support platforms, telematics, an AI-powered 24/7 support agent along with physical and online training programmes.
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The event was also an opportunity for Noblelift to show off its complete product range, which includes fork trucks, telehandlers, pallet trucks, aerial work platforms, cleaning equipment and automation solutions.