03.08.2026

Gantic Sweden and Hoeflon

Hoeflon has appointed Gantic Sverige as the official distributor for its full product range in Sweden.

Based in Örebro, the company also distributes Imer spider and scissor lifts, Zoomlion scissor lifts, and a range of woodchippers and safety equipment. Gantic Sverige is a recently established subsidiary of Norwegian distribution company Gantic, which was established by Tommy Jørgensen in 1992 to sell Niftylift boom lifts.

Today, it also distributes Zoomlion scissors, booms, telehandlers and mini excavators, Hoeflon cranes and tracked carriers and Klubb van and truck mounts, along with a range of TunnelLifter boom lifts.

Hoeflon sales manager Scandinavia, Arjan van der Hoef said: “From time to time, we reassess our strategy to ensure maximum performance in different countries. Experience shows that our customers benefit from professional service and a streamlined parts supply. In Norway, Gantic has demonstrated for many years that they understand what our customers need. They have successfully strengthened Hoeflon’s position in the Norwegian market, and with their new company in Sweden, they will fully support both our existing customers and new Hoeflon users.”

Gantic has also appointed Richard Beiron to run the Swedish operation as a sales and marketing representative, with a stake in the local business. He joined the company in February, having worked since 2021 at Sotefjord Investment group, which he co-founded with a group of friends in 2021, and in which he retains an interest.

He began his career in 2005 as a salesman with excavator manufacturer Abelco, moving after three years to a similar role at Caterpillar dealer Pon. In 2010, he was appointed to the Kranlyft sales and marketing team. In 2022, he moved to aerial lift distributor Liftexperten - part of the Hybeko group - selling Genie and Leguan lifts, leaving after six months for ScandKran where he became involved with Hoeflon, Palazzani, Hyrax, Palazzani and Böcker, leaving after seven month to focus on his consulting and investment business.

Gantic chief executive Tommy Jørgensen added: “We have enjoyed a smooth and positive cooperation with Hoeflon for many years. We know what we are taking on and cannot wait to convince Sweden of our commitment to outstanding service."