05.11.2026

New COO for WireCo

US wire and synthetic rope manufacturer WireCo has appointed Damiano Violi as chief operating officer, with responsibility for all regions outside of
North America, where Luis Padilla is COO.

Violi will also report to chief executive Keith White, his responsibilities will include managing the supply chain with a focus on making the business more competitive by, among other things, improving service levels and cutting costs.

He is currently based in Germany where he has been head of the firefighting vehicle platform division of fire truck manufacturer Magirus. His job iat Wireco is however based in Oporto, Portugal.

Violi began his career in 2001 as a project manager with agricultural and construction equipment manufacturer Case New Holland - CNH. After 18 months in the job, he was transferred to Fiat Chrysler Auto as trade marketing manager, returning to CNH in 2004 as fabrication manager in Berlin, followed, in 2007, by a move to France as plant manager at the CNH France facility in Tracy-le-Mont.

After two years in the role he moved back to Germany to run the Brevini Power Transmission plant in Bad Homburg, leaving in 2012 for Honeywell Aerospace as general manager and then director of global strategy and integration for Europe, the Middle East, Africa and India. After six years with Honeywell, he left for Eaton where he was director of operations, and two years later Yanmar Compact Equipment where he was appointed managing director for Europe, the Middle East and Africa and then chief operating officer of its construction equipment division. He made the move to Magirus in 2025.

Violi said: “My first priority will be to understand our operations and the opportunities our teams see for improvement. I look forward to working with colleagues to build on their expertise, share best practices across sites and strengthen how we deliver for customers.”