09.11.2026

New head of German sales for Wacker Neuson

Telehandler and construction equipment manufacturer Wacker Neuson has appointed David Forbes as head of sales Germany.

He joins the company from Caterpillar, where he was a senior manager for international key accounts, based in Munich. He began his career in 2004 as a sales correspondent with Terex construction equipment, and was promoted to business manager for Germany the following year.

In 2007, he moved to Wacker Neuson as an area sales manager for emerging markets, and was later promoted to international sales and technical training manager for compact equipment. He left the company in 2012 for Caterpillar Financial Services in Munich, starting as a territory manager for Insurance products, three years later, he transferred to a similar role in Nashville, Tennessee. In 2018, he returned to Europe with Caterpillar as a construction sales manager for the Nordic region based in Stockholm, returning to Munich as an account manager at the end of 2021.

Fred Cordes, managing director of Wacker Neuson Deutschland, said: "With David Forbes, we are gaining a leader who already knows our company very well and at the same time brings valuable international perspectives. His many years of experience in sales, his understanding of the requirements of our customers and his industry expertise make him the ideal candidate for this key position.”

Forbes added“My return to Wacker Neuson was a conscious decision. I know the company, its strengths, and our customers very well, and I look forward to working with the sales team to set new priorities. In particular, I want to further strengthen our customer relationships, strategically tap into market potential, and consistently develop our sales organisation.”