Australian aerial lift rental company Force Corp, previously known as Australian SkyReach Equipment, has appointed Chris Goddard to the position of chief executive.
Goddard joined the company after merging his company - General Rentals with Australian Sky Reach (Force Corp) in December 2005. He has spent the past two years as head of business development and marketing.
He takes over from Charlie Caltabiano, who will continue as an executive director of the company.
Force Corp co-owner Drew Semken said: "Chris’s 25 years’ industry experience has proved invaluable to the ongoing growth and management of Force Corp, assisting in the integration of the company’s continually expanding operations."
"Not only is he the most qualified and the best-suited executive to take on this position, but he’s also the only person in Australia who has the qualifications and track record to achieve our success."
Goddard was president of the Elevating Work Platform Association (EWPA) Queensland, from 1998 to 2002.
Prior building up General Rentals, he spent six years with Genie Industries in Australia.
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