27.04.2009

Wolffkran partners with Roots

Tower crane manufacturer Wolffkran has signed a partnership agreement with the Arabian Roots Group in Saudi Arabia. The contract, which was signed on March 23rd, appoints Roots to handle sales, rental and a full consultancy service for Wolff cranes in Saudi Arabia, Lebanon, Syria and Egypt.

In addition to this long term arrangement Roots has already purchased 33 units of the Wolff 7532. The cranes will be in action on the construction of the Princess Noura University for Girls in Riyadh, Saudi Arabia. The delivery of the 33 tower cranes with trolley jib has now started.

The Roots Group is involved in trading a comprehensive range of building materials, and industrial supplies, which also includes power tools. It operates in Saudi Arabia, UAE, Qatar, Egypt, Lebanon, Syria, Malaysia and China.
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L-R) Ousama Fansa, managing director Roots Group with Dr. Peter Schiefer, of Wolff

Dietrich Sell, director international sales and Wolffkran representative for Saudi Arabia said: “Our strong engagement over the last years in Arabia has paid off: We are proud to win Roots Group as business partner and we are looking forward to a successful and long lasting cooperation.”

Marwan Ghalayini, division manager at Roots said: “We believe that the quality and performance of these German engineered cranes will be found to be simply the best in the industry.”

Dr. Peter Schiefer, chief executive and joint owner of Wolffkran said: “We are ready to conquer new Arabian territories. Our joint venture with the Kanoo Group in Dubai has proved to be immensely successful. With Roots Group we have now found the right business partner to continue our Arabian success story.”