11.02.2010

Tadano goes direct in Australia/New Zealand

Tadano is setting up a sales and service operation to serve the Australian and New Zealand markets. Until now the company’s mobile cranes have been distributed by James Equipment which was acquired by Boom Logistics in 2006.

Tadano said: “We decided to set up our own subsidiary to strengthen our sales and servicing activities and move closer to end users, in light of further increase in demand for our products expected due to a number of projects to build mining plants currently under way in the region spurred by rising natural resources prices.”

Boom Logistics acquired James Equipment in August 2006 and for most of the time under its ownership the company has struggled with its sales operations.