14.06.2012

Riwal promotes Rosenkrands

International rental company Riwal has appointed Søren Rosenkrands as chief operations officer.

Rosenkrands, 57, currently regional director of the Nordic countries, Germany, and Poland from his base in Denmark, will relocate to Riwal headquarters in Dordrecht, the Netherlands. He is also chairman of the Danish Rental Association, a post he has held since 2008.
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Søren Rosenkrands

In his new role, reporting to chief executive Norty Turner, he will:

- Oversee the departments of Fleet Management, Technical, Safety, Procurement, and Business Analysis.

- Define and monitor annual budgets, plans, and goals for each area of responsibility.

- Identify operations performance improvement opportunities and lead their implementation.

- As a member of the executive board, identify cross-discipline improvement opportunities for Riwal.

Rosenkrands previously worked with Genie, but departed in 2001 to establish Riwal Scandinavia, based in Odense, Denmark. He has spent 23 years in the access business.