08.01.2013

Bravi to go direct in UK/Ireland

Low level aerial lift manufacturer Bravi has announced that effective this month it will sell its products directly to users in the UK and Ireland.

The brand has been represented for the past five years by Bravi UK, a division of Aerial Investments group which includes Height Lift & Shift (HLS) which also represents brands such as Bluelift, RAM & PB.

HLS will continue to sell Bravi products with a focus on end users where the company has been particularly successful.
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The Bravi Leonardo has sold well in the UK

Andrew Fishburn joint managing director of HLS said: “We wish Bravi Platforms all the best for their future endeavours. The last five years have seen us meet the challenges of the global recession together and we look forward to growing in the next five years from the strength and experience this has afforded us.”

Bravi president Pierino Bravi added: “We feel it is now time for us to directly enter the UK & Ireland markets and wish the team at HLS the very best for the future.”

Bravi will be exhibiting at IHMX in Birmingham in its own right and also at Vertikal Days in June.

Vertikal Comment

Bravi UK/ HLS has notched up some significant successes with the Bravi product line since it began distributing the product range in 2008 and certainly helped put the brand on the map in the UK.

The negotiation of large volume orders with rental companies that already have their own service networks and systems, can though be tough in terms of sharing profits and costs in what is a highly competitive market with thin overall margins.

HLS is currently doing very well with its other product lines and may well continue its success with end sales of Bravi lifts, where the value added generates a living margin. At the same time Bravi can be more adventurous with its prices and terms when it only needs think about itself. Which should then lead to significantly more volume for its production facility.

While all is not quite that simple, if all goes well it could be a win-win situation.