JLG has reorganised its aerial work platform product marketing team and added a new senior team member.
Jeff Ford, currently responsible for boom lifts, will become director of global strategy and business development. He will be responsible for market, customer, and competitive assessments, long-range strategic planning, strategic pricing initiatives, and development of new market and business opportunities. He has worked with JLG since 1995.
Corey Raymo, currently product director for scissor lifts takes over the boom lift role from Ford and will be responsible for leading the product, strategy and go-to-market activities for all boom lift products. Raymo has been employed by JLG since 2000.
And finally Paul Kreutzwiser has joined JLG as the global category director for scissor and vertical lifts. He joins the company from Skyjack where he was senior product manager, having been with Skyjack since 2002.
All three will report to Alan Loux, JLG’s global vice president of marketing.