27.02.2015

Pushing into Germany

Bronto Skylift is stepping up its efforts to win a larger share of the German truck mounted lift market by touring the country with its 56 metre S56XR on a three axle chassis.

The company is carrying out demonstrations of the machine at customer premises, to show the machine’s performance features, including 40 metres of outreach achievable, 700kg platform capacity and the Bronto 4+ telematics system that provides enhanced communication between the machine, the customer and product support team.
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The 56 metre Bronto S56XR

The company said: “We are very pleased with the layout, usability and are proud to show the unit to our German customers. We have already received some very favourable reaction the machine and the 4+ system, which provides maximum Up-time and productivity for our customers in an increasingly competitive market place. We are looking forward to showing this unit in Scandinavia, The Netherlands, the UK and the rest of Europe”.

Vertikal Comment

The large truck mounted lift market in Germany is a challenge for importers to crack, with two very strong local companies in the form of Ruthmann and Palfinger. Reducing the prices to undercut the local manufacturers will not usually work, as they then price match to keep out interlopers. Bronto already has some presence in the local market and a well-earned respect for its product design and quality. So who knows where the next few years will take it?