15.05.2006

Aerial/UpRight rebranding.

Aerial…and now UpRight arrived at SED today with its exhibits all branded as UpRight, this included all of the Aerial models, including the K13 trailer lift, the Pioneer 17 All Terrain lift and a new Self propelled articulated boom called the S13T.
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The New UpRight-Aerial S13T

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An Aerial K13 trailer lift branded as UpRight

These models are being exhibited alongside the UpRight AB38, Speed Level, MX and X scissor lifts and... Another surprise the SB40/46 Straight telescopic boom, last seen as a prototype at Platformers day 2004.
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The Aerial Pioneer 17 as an UpRight

We did not have a chance to talk to the Aerial/UpRight management today to learn more of its strategy, but it appears that the company is planning to market all products under the UpRight brand and will reintroduce the UpRight boom lift product range.
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The UpRight-Aerial stand at SED note the SB46 in the background

More on this later in the week.