Magna Tyres has begun production at its new OBO Tyres factory in Hardenberg, eastern Netherlands.
The announcement was made at a "grand reopening" event on 11th January, held at the location. It is part of Magna's global expansion programme - see Magna acquires OBO Tyres, and is the beginning of Magna Tyres production in the country.
Magna Tyres chief executive Michael de Ruijter said: "This is a huge development for Magna Tyres and an important milestone in the history of our company. The expansion is important because we are struggling to keep up with the fast growing demand for our Tyres. We have invested heavily in the factory and can significantly expand our production capacity to meet the rising demand for our popular brand. Our growing customer base worldwide will greatly benefit from these achievements and we expect it will create new sales opportunities as well. Additional investments are already made in order to increase press capacity even further."
OBO Tyres general manager Peter Schrijver added: "People may wonder, is it economically viable to produce new tyres in the Netherlands? The answer will not surprise you as you witness the start of the European production. Our efficiency, lower transport costs and lower import duties make it very cost effective to produce locally and to invest in more production capacity. From now on, the Magna MA02, M-Terrain and AG24 products are available as a made in Holland product and we are very proud of this achievement."