Riwal UK has launched a campaign to raise awareness of breast cancer by painting two of its aerial lifts pink.
As part of the campaign - which runs until July next year - the company has repainted two of its most popular platforms in pink and named them Suzie and Betty to raise awareness of the disease on job sites and public places throughout the UK. Five percent of the revenues generated by ‘Suzie Scissor Lift’ - a 64ft Holland Lift B-195DL25 4WD, and ‘Betty Boom’ - a 60ft JLG 600AJ, will be donated to the charity Breast Cancer Now, while Riwal UK employees will also take part in quarterly fundraising events during the campaign.
Riwal’s Claire Waples has played a key role in organising the company’s Breast Cancer Now campaign. Her mother, Diana, died from the disease, at 48. Due to the hereditary risks associated with some breast cancers, she has been having annual mammograms and additional checks since she was 29.
Waples said: “I have many colleagues at Riwal whose lives have been touched by breast cancer and are living with its effects, and that will be the same at workplaces up and down the country. That’s why we’re all passionate about wanting to help Breast Cancer Now. Through hiring out Suzie and Betty and fundraising throughout the year, we have a chance to change lives for the better, which is fantastic.”
Country manager Mick Ledden added: “We are very excited about what we hope to achieve over the next 12 months. Our staff voted for the charity and are ready to put their all into supporting it. We already have advance orders for Suzie and Betty, so there are early signs that our clients will be enthusiastic with their support as well. We’d like to urge other powered access users to do the same.”
“It really will be the case of powered access being pretty in pink for a very good cause. Breast Cancer Now does brilliant work carrying out research that is saving and prolonging the lives of tens of thousands of people. It has ambitious targets for further success, and we want to help the charity achieve them.”
Sue Stannard, who speaks for the charity, having been treated for breast cancer herself, said: “The commitment shown by Riwal to supporting Breast Cancer Now is incredible. Suzie and Betty will be seen by tens of thousands of people, which is very exciting. Breast Cancer Now’s vision is that by 2050 nobody should die from the disease. That’s a very bold statement. But we hope, by then, that breast cancer will be viewed not as a deadly disease, but as a chronic condition that can be managed over many years, saving thousands of lives as a result.”
Anyone who wants to make a donation to the Riwal UK Breast Cancer Now campaign can do so on its Just Giving page.