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25 years of Versalift UK

Versalift UK has celebrated the 25th anniversary of its incorporation with a special factory event.

Around 50 to 60 visitors attended the event, to hear the presentations, see the company’s new products and tour the factory. Finally a celebratory lunch, complete with a birthday cake.
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Andy Bray of Versalift UK addresses the visitors

Time Versalift decided to set up its own operation and later factory in the UK in early 1994, following the demise of Simon, and later Versalift’s dealer Powertech. The company employed ex Simon/Powertech employee Tony Coleman to get the new operation off the ground, and he brought Jim Williamson – a Simon/Powertech colleague – on board and the two opened a small operation in Wellingborough.
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Tony Coleman speaking about the first days of Versalift UK

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a full suite of van and chassis mounted lifts was on display and demonstration, including the new VTL and VTM van mounts

A while later they moved to the current operation in nearby Burton Latimer. Coleman who attended the event, gives most of the credit to the factory set up and layout to Williamson who moved back to New Zealand in 2004.

Within 10 years the company took over as market leader and builds up to 500 van and truck mounted lifts a year on the six acre site, as well as providing a repair and refurbishment service.
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The main Versalift UK production hall

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A Versalift VST 40 MHI undergoing a 100 kVa dielectric test

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A Versalift VTL-145-F van mounted undergoing a stability overload test


Shane Marshall
I was fortunate to work with Tony at my days with Simon Gala/Simon Aerials and Tony was probably the most "honest" salesman I have ever met, he thoroughly deserved the success he created!


Oct 20, 2019

Steve Couling
Congratulations to everyone at Versalift UK. I am very sorry I was not able to be there with you. A great team of people! Best wishes to Tony Coleman, Andy Bray, Dave Ruffett and all the people that have worked so hard over the years to make Versalift a success. Steve

Oct 19, 2019