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Valla and Oil & Steel move closer

Manitex has merged some of the sales and customer service functions of its operations in Italy, Valla and Oil & Steel.

Oil & Steel sales director for Italy - Fulvio Frunzio - will also play a co-ordination role for Valla Cranes in Italy, Croatia, Malta and Slovenia, with the aim of developing the Valla brand in these markets in partnership with Valla regional sales manager Michele Donna.
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Fulvio Frunzio

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Michele Donna

The company has also appointed Andrea Zanella, the customer service coordinator for Oil & Steel to carry out the same functions with the Manitex Valla products.
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Andrea Zanella

The moves follow the recent appointment of Andrea Sella Piazza as Valla export sales manager who joined the company at the end of last year from Zoomlion where he had been tower crane sales manager since 2018. He began his career in early 2006 with tower crane manufacturer O.M.V Vicario, initially as sales manager for Italy. Six years later he was promoted to export sales looking after a diverse range of markets.
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Andrea Sella Piazza

The company said: “We are confident that this new organisation, combined with the precious and crucial work already carried out by Andrea Sella Piazza will provide the company with further impetus for a new season of commercial success.”

Fulvio Frunzio added: "I am pleased with this new role, it is a great opportunity in a company that demonstrates great potential. The Manitex Valla sales team, made up of competent and motivated people, has all the credentials to reach and exceed the set objectives. I believe it is important to give a new commercial impetus to the Manitex Valla brand, at a time when the market is presenting favourable conditions for growth. We bet everything on the new, innovative, performing products Valla has developed over the last few years. The commercial strategy we intend to implement is quite similar to what successfully achieved for Oil&Steel, based on the peculiarities of the industrial self-propelled crane market, their range of use and its interlocutors."

Andrea Zanella said: "I enthusiastically accept this new assignment, which represents a further and important development on a professional and personal level within the Manitex group. The customer service team has recently been strengthened with the addition of a new resource that will certainly strengthen our support and innate customer focus at both Oil & Steel and Valla."